Empowering decision-makers in the
world’s largest gaming market
About
Who we are
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Intelligence Macau Market Research Ltd was established in 2009 to serve all the major casino groups.
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Our principals have been on the ground here since the early 1990s.
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Our staff have extensive experience of research and statistical analysis in Macau and mainland China.
What we do
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Customized research solutions to suit any budget and manpower requirements
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Field surveys at the border points, on the streets, inside and around the integrated resorts (overt and covert)
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Focus groups within and outside the properties
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Field research (intercept) in mainland China
Products
We have a wide range of reports that can be launched into the field at short notice. We also currently have projects ongoing. Here are some examples.
AWARENESS & BEHAVIOR
This is a report that helps to analyse the basics of the Macau visitor market. It is a
must-read for anyone needing to get up to speed on the place:
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Why do visitors choose a property, and how do they hear/read/see about it?
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Impulse-buying and loyalty: how easily can they be moved to another property?
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Media consumption: who/what are the biggest influencers in Macau?
RETAIL DEVELOPMENT
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What makes a brand stand out in Macau for the world’s biggest shoppers?
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Offline-to-online: what kind of experience are they looking for? Click and collect?
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F&B: will exotic concepts work, and how are diners expecting to be treated?
CONSUMER CONFIDENCE
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How confident are visitors about the economy, and their own personal net worth?
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Outlook: Are visitors more or less likely to return, more/less often in the next year?
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Budgets: Are visitors more or less likely to increase/decrease their spending?
TRANSPORT & JOURNEYS
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How visitors arrive at the casino’s doorstep, from origin
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Differences between groups in how they travel
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Broken down by stages of the journey, spending habits, the frequency of visit, duration of stay, etc
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Sample attached of full-scale report focused on taxi visitors
Download sample
Download sample
Download sample
Download sample
Preview upcoming report
Download sample
Methodology
We follow a six-step process with any client, designed to help you achieve your research objectives and capture your required insights.
1
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Client briefing and assessment
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Initial evaluation by customer relationship manager and senior analyst to gauge the scope of the project
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A key focus is to understand what client’s objectives are and to supply insight from past research on marketing objectives in Macau and mainland China
4
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Field researchers deployed
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Samples gathered at select points via overt or covert methods
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Initial data input in real- time via handheld devices connected to servers via mobile networks
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Random sampling approach used, tailored to client’s needs, i.e. weightings toward smokers, male/female, etc
2
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Internal discussion and analysis of client’s brief
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Analytics team will evaluate the scope of project and estimate resources required
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Initial draft will be prepared of suggested form for research – sample questionnaires, suggested timelines, etc
5
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Initial analysis conducted
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Questionnaires adjusted if necessary to include new findings, i.e. inexplicable discrepancies in responses
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Samples cross-checked for error
3
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Briefing of client and communication update until specifics of the project are agreed
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Questionnaires, timelines, sample sizes finalized
6
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Final analysis conducted
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Client briefed on findings, the report presented
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Revisions and further analysis provided on request
Team
Field staff are part-time engaged directly in Macau, and via research associates in mainland China.
Senior management and
customer relationship
managers have long
experience of dealing with
casino groups in Macau
Analytics teams are led by experienced academics in Macau, Guangzhou and
Singapore
Anthony Lawrance
Managing Director
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20-year resident of the Greater China region
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Founder of several successful media companies, including Destination Macau, Aomen.TV, Macau Inc and Shang Aomen Consulting work for many of Macau’s casino operators
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Anthony’s media experience led him to diversify into marketing and technology solutions for the Macau gaming industry.
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Role: Leads all business development and oversees all client relationship management.
Eric A. Finkelstein, Ph.D.
Advisory Board Member and External Consultant
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Professor in the Signature Research Program in Health Services and Systems Research at the Duke-National University of Singapore Graduate Medical School, and Research Professor at Duke University Global Health Institute.
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Over the past 15 years Professor Finkelstein has established himself as a leading international health economist doing research in the economics of health behaviors.
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Role: Oversees all research projects from a quality-control perspective.
Clients
